Machine learning and artificial intelligence (AI) will change the way search marketers do business. In the latest article in his multipart series on PPC and AI, columnist Frederick Vallaeys shares his strategies for keeping your agency successful in a world of AI-first PPC. The post 6 ways ad...
Columnist Jim Yu shares advice for how to effectively engage with the leaders of your organization and help them understand the value of organic search. The post The enterprise business of SEO: Communicating to the C-suite appeared first on Search Engine Land.
In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have and more. Did you know Google has a child-like playroom?: Source: Twitter Google also...
Longtime Google executive will transition to role of technical advisor. The post Eric Schmidt stepping down as Executive Chairman of Google parent company, Alphabet appeared first on Search Engine Land.
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Google webmaster videos, new mobile search experiments & Assistant SDK updates appeared first on Search Engine Land.
Google told us, "We constantly experiment with new search formats and experiences to deliver the best experience for our users." The post Google tests ‘more results’ mobile search interface and new search refinement buttons appeared first on Search Engine Land.
Survey results will be shared during the "Holiday Retail Search Strategies" webcast on January 18. The post Take our Holiday Retail Survey & let us know how your search marketing strategy changed this year appeared first on Search Engine Land.
Google has brought back its animated mouse to finish out the 2017 solstice and equinox doodle series. The post Winter solstice 2017 Google doodle marks the shortest day of the year & official start of winter appeared first on Search Engine Land.
The new series will address frequently raised issues in the webmaster forums. The post ‘SEO Snippets’ — new Google video series to help webmasters & SEOs appeared first on Search Engine Land.