Sometimes the key to success in SEO and online marketing is just being consistent. In her beginner-focused how-to, columnist Dianna Huff provides some tactical advice for those managing digital marketing for small manufacturing websites. The post Why consistent marketing can pay big results for...
Using social media to deliver great customer service is no longer an option — it’s a must. Twitter reports that customer service interactions on social have jumped 250 percent in the past two years. Two-thirds of consumers are already using Twitter or Facebook for customer service. By 2020,...
What's going on with featured snippets? Columnists Brian Patterson and Chris Long share data which suggests that Google may be testing a reduction in SERP answer boxes. The post Is the featured snippet bubble bursting? appeared first on Search Engine Land.
Born in Mazatlán, Mexico, Infante helped popularize mariachi music around the world. The post Pedro Infante Google doodle marks 100th birthday of iconic Mexican singer & actor appeared first on Search Engine Land.
These days, SEO best practices include consideration for the user experience (UX). Columnist Sherry Bonelli explains how SEO and UX work together to help both search engines and users. The post SEO + UX = Success appeared first on Search Engine Land.
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Google My Business, PBN links & more appeared first on Search Engine Land.
Columnist Kevin Rowe explains what private blog networks (PBNs) are, how to identify them, and why you should steer clear. The post Private blog networks: A great way to get your site penalized appeared first on Search Engine Land.
So, you've set up your Google My Business listing but still aren't seeing results. What's the next step? Columnist Brian Smith lays out some suggestions to further optimize your listing for better local search visibility. The post Where to go next with your Google My Business listing appeared...
In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have and more. A terrace at the Google Singapore office: Source: Twitter Urchin light up...