The paid media marketing landscape has become increasingly complex, as the speed of search engine algorithms and development changes accelerates and marketers demand more integrated channel capabilities. Automating paid media campaign management through an enterprise platform can improve efficiency...
Wondering where to start with page speed improvements? Columnist Tom Demers shares how he tackled page speed improvements on several WordPress sites without (much) input from a developer. The post The non-developer’s guide to reducing WordPress load times up to 2 seconds (with data) appeared first...
To provide "equal treatment" in the ad auction, Google Shopping will operate as a separate business unit bidding against Comparison Shopping Engines The post CSEs will compete head-on with Google Shopping in EU search results appeared first on Search Engine Land.
Announced in conjunction with Google's 19th birthday surprise spinner doodle, the digital game can be played on both desktop and mobile. The post Google’s latest Easter Egg is a video game that shows up with searches for ‘snake’ & ‘play snake’ appeared first on...
Creating great content isn't enough to achieve great SEO results in and of itself. As columnist Andrew Dennis demonstrates, there is a lot that goes into a truly effective content strategy. The post SEO content strategy: How to grow visits by 300% in one year appeared first on Search Engine Land.
The spinner leads to searches for 19 different Easter egg games and quizzes launched during Google's 19 years. The post Google marks its 19th birthday with a ‘Google birthday surprise spinner’ doodle appeared first on Search Engine Land.
There are 7.5 billion people in the world. Are you reaching all of your potential customers with your search marketing campaign? The post Why going global is essential to your business appeared first on Search Engine Land.
Effort is attempt to comply with European antitrust decision; would force Google to bid against rivals in the AdWords auction as a standalone entity. The post Alphabet to create separate business unit in Europe to run Google Shopping appeared first on Search Engine Land.
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Smart speaker stats, link building AI & Google doodle appeared first on Search Engine Land.