Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Google Link Command, Franchise SEO & Conversions appeared first on Search Engine Land.
Google has said their link operator is not dead but continues to tell webmasters to use Google Search Console for the best Google link data source. The post Google’s Classic Link Operator Showing Signs Of Being Turned Off For Good? appeared first on Search Engine Land.
Traffic is great, but it's not the end goal. Columnist Winston Burton discusses how to use SEO tactics to help with conversion optimization. The post The Marriage Between Conversion Optimization & SEO appeared first on Search Engine Land.
Performing local search engine optimization for franchise locations can be a real pain. Columnist Andrew Shotland explores some common issues for local search marketers, as well as solutions. The post Franchise SEO: For Masochists Only appeared first on Search Engine Land.
Check out all three animated logos Google created for today's love-laden holiday. The post Valentine’s Day Google Doodles: A Blushing Teapot, A Reading Hedgehog & A Candy-Giving Kleenex Box appeared first on Search Engine Land.
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Streetmap Loses, Google SEO Certification & AdWords Automated Bids appeared first on Search Engine Land.
Streetmap had sued on grounds that putting Google Maps at the top of search results was an “abuse of competition." The post Streetmap Loses Anti-Competitive Lawsuit Against Google In UK appeared first on Search Engine Land.
Terminology changes come with some new functionality, including the ability to set different CPA targets at the ad group level within the same bid strategy. The post AdWords Automated Bidding Gets An Overhaul: Welcome, Portfolio Bid Strategies appeared first on Search Engine Land.
Columnist Barbara Starr delves into the recently released Knowledge Graph Search API and discusses how SEOs might use this data. The post A Layman’s Visual Guide To Google’s Knowledge Graph Search API appeared first on Search Engine Land.