In the next few months, Bing will alter its algorithm to make mobile-friendliness more of a ranking factor, though relevant sites that aren't optimized for mobile won't be hurt.
New on the Bing Ads user interface is the its Campaign Planner tool, which allows users to sort by audience, vertical, sub-vertical, and product. It also shows competitors' positioning.
Updates to Google’s algorithm have rippled through the web and damaged many unsuspecting companies, but the warning signs were always there, if you just listened.
How retailers can come out on top in the changing world of search.
A new transparency report reveals that Google has granted hundreds of thousands of requests to be removed from search results in the first year of Europe's controversial right to be forgotten program.
If search engines cannot crawl your website or index your pages, all of the content in the world will not make any difference.
A peeing Android is probably not welcome back on Google turf.
As using your voice grows as a search medium, more options may rise for targeting and delivering better experiences. But until then, there are clues we can use to be smarter about our marketing.
A blog is an excellent content and SEO tactic that allows websites to build their brand, traffic, and reputation. When you regularly update a blog, you have an excellent platform to produce fresh and high-value content.
According to recent reports, Facebook is using its massive index of shared posts to allow users to add links to updates without using search engines like Google.
Here are some advanced tips and tricks you can use to gain traction in your SEO strategy.
It’s easy for PPC managers to prepare for what might happen when they launch new campaigns if they have historical data on a PPC account; what’s harder is when you’re not sure what to expect.
Google Search and Google Maps will now include links to ordering and delivery services like Seamless and GrubHub in Google My Business search results.
While Bing attempts to emulate Google to produce relevant search results, Amazon is blazing an innovative trail as a change engine, redefining just how personalized and relevant search results can be for individual users.
In regular Google SEO, paid links and advertising are negative link-building signals, but sometimes Google works with double standards. It seems both Google Play and the iOS App Store love all your installs, paid or not.
The new Search Analysis tool will be more accurate than the existing Search Queries report in Google Webmaster Tools.
There are several opportunities to enhance the likelihood of the "right" page showing up for the "right" search.
Here are some easy steps to take that don't require significant coding expertise or investment in costly feed management and optimization tools.
Some of the search juggernaut's soon-to-be-released offerings include new automotive and hotel ads, redesigned Dynamic Search Ads, and tools to improve attribution.
Two weeks after Google changed its algorithm, mobile-optimized sites seem to be getting preferential treatment, though non-mobile-friendly sites aren't necessarily ranking lower.
Here are 13 tips for successful mobile PPC from experts around the industry.
One of the most critical parts of your site, the "About Us" page, is oftentimes neglected when it comes to generating links. However, with its potential to sell your site to a visitor, it may be worth paying a bit more attention to these days.
Tips on how to perform competitive research in order to formulate a clear, realistic, and cohesive strategy.
Do you know the story behind today’s Google doodle?
Google Now is expanding its voice search capabilities to third-party apps. Users can now launch and search within apps by saying "OK Google," followed by preset commands.
Don't let your company be destroyed by "cheap SEO." If you can’t afford a reputable firm, then you should do it yourself.
There seems to be some strange sort of courting ritual going on - could SEO and PR mate successfully and have viable offspring? Or will one eliminate the other and emerge dominant in digital marketing?
Much like Jeopardy, the understanding of questions and relevant answers are key components to the present and future of Google.
Marketing in the B2B world isn’t easy. And with paid search, it can get even more complicated.
Here are five ways you can use competitive PPC intelligence to dominate your competition so you can drive down your cost per click and boost the ROI from PPC campaigns.
There are more compelling reasons than ever to test the Yahoo Bing Network for your search marketing efforts.
A look at seven areas you must review in the kickoff of a well-oiled SEO campaign.
The release of the Apple Watch will have huge ramifications on how national search marketers target and engage consumers at the local level.
At its Build conference, Microsoft unveiled its new browser, Edge, as a follow-up to the recently defunct Internet Explorer. The new browser boasts faster speeds and better features, which could enhance the search experience for users.
Nearly three months after Google introduced Now cards, which serve as more detailed reminders for 40 apps, the search giant has expanded the feature to include 70 more third-party apps.
With Google’s recent mobile algorithm update, businesses of all sizes are clamoring to remain relevant in Google mobile search. The Mobile Search Survival Guide will not only help you survive the mobilepocalypse, but dominate it.
When entering into a new client/agency relationship, setting expectations and agreeing on "what good looks like" are the keys to having a healthy relationship.
A collection of 19 complainants led to the antitrust case against Google, and Reuters has what purports to be a list of them.
Columnist Dan Cristo makes a prediction that 2020 will be "The Year of the Beacon" and with that, will come a revolutionary new way for consumers to use search.
Being able to distinguish and put your finger on what your competitors are doing, especially when they’re outperforming you, is a huge plus. This list of individual methods will allow you to do that.