Apple is investing in a vast solar plant in Northern California that will generate as much electricity as the company uses to power all its operations in the state. Apple will invest $850 million in the plant through a partnership with The plant will generate enough energy that it could power Apple’s entire operations in California, including its data center, retail stores, and offices. That’s also enough energy to power 15,000 California homes, Cook said.
We should all strive to make the world a better place, but that can be difficult to do when your life is moving ahead a thousand miles per hour. If you can’t donate your time, the least you can do is donate a little money to someone in need, and with Google’s One Today showcases a new nonprofit every day that’s in need of financial help.
Microsoft said Tuesday that it plans to allow users to pool and share music among several users in the near future, although it was vague on how it would do so. That promise was hidden in a blog post outlining the road to Cortana, Microsoft’s digital assistant, that is at the As Microsoft's Windows interface evolves, Cortana will begin to replace general search functions, stepping in when users search for a particular file. The assistant already serves as a user interface of sorts for setting reminders and asking fact-based questions, competing with Google’s Google Now and Apple’s Siri—the assistants on those respective platforms.
Back in August I met with the CEO of Atari and in the middle of an interview he dropped some Yes, Atari is indeed working on a reboot of a 30-plus year old arcade game where you play as a triangle. Or, actually, Atari is
One thing that's been endlessly fascinating about the fledgling virtual reality industry is the amount of collaboration and cooperation going on between disparate companies. First you had Valve providing its research to Oculus, then Oculus and Samsung partnered up for GearVR. But surprisingly it's Razer taking collaboration to even further extremes with its OSVR initiative. Announced back at CES,
Apple has upgraded its Swift programming language, promising developers improved stability, performance and some useful new features. Swift was unveiled by Apple in June as a successor to Objective-C, and can be used to develop applications for iPhones, iPads and the company’s laptops and desktops. Apple designed Swift to be as easy to use as popular interpreted languages such as Python and JavaScript, while maintaining the speed and flexibility of compiled languages. The new version of Swift has been improved on two fronts: the
A security researcher is both testing and protesting U.S. cybercrime laws by publishing 10 million real usernames and passwords for research purposes. Mark Burnett, a Utah-based independent security analyst,
What Google wants for the web, Google gets for the web. More than five years after Google announced its SPDY was born from Google’s dissatisfaction with latency and slow load times using HTTP (Hypertext Transfer Protocol), a standards-based protocol that is the very foundation of the web. HTTP is what enables browsers and servers to talk to each other and transfer data.
When users Google common illnesses, the company's knowledge graph will now provide symptoms, treatments, and even illustrations to help users get help.
Here are seven golden rules of link building from years past and a look at whether or not they've stood the test of time.
Over the years, call tracking has evolved to a precise science. It’s now possible to track phone calls down to the keyword level. Here are the call tracking options available to PPC advertisers.
Google AdWords has simplified the URL process by splitting the landing page portion of the URL from the tracking information, which means advertisers can update ads without stopping them.
Wikipedia founder Jimmy Wales among those backing Google's stance.
I’m constantly amazed by the amount of confusion and misunderstanding that surrounds Penguin. I’m equally surprised at some of the conclusions drawn by people regarding the steps necessary to get on the right side of the algorithm.
Bing is upgrading its quality score, which the search engine uses to gauge how competitive ads are in the marketplace.
In the latest update to the Google Maps app is "Local Guides," a feature that is similar to "Yelp Elite."
The tech giant is sending warnings to webmasters whose sites are not mobile-friendly. How can you adapt and optimize your mobile SEO strategy?
With just a few days to go until SES London, this Q&A with Tomas Vaitulevicius, SEO and analytics manager at Rightmove, will give you a peak at what’s in store at the conference.
The new version of AdWords Editor is a complete overhaul of the old tool. Here are seven features that will make managing your accounts better than ever!
These lessons can help search marketing agencies or people looking to start an agency boost profits, increase client retention, and hire more talented employees.
A job posting for an Apple Search project manager has led to speculation about Apple becoming a Google competitor. But some are skeptical and don't think search is a natural fit for Apple.
Twitter has reportedly partnered with Google, continuing its mission to expand the reach of tweets. Within the next three months, tweets will appear in Google searches automatically.
International SEO is worth the investment in time, money, and intellectual resources if it improves a business' global reach, expands their customer base, and offers them long-term stability in a global market.
Winning PR coverage and the editorial links they bring are an increasingly important part of SEO. But to get coverage, you have to understand the types of stories that journalists write about.
This may just be the beginning of a conversation about search engine budget allocation.
SEO and paid search are often viewed as mutually exclusive. But here are four reasons you would benefit from running a paid search (AdWords) campaign, even if you already have a successful SEO strategy.
The search marketing environment has evolved and converged to such an extent that in order to survive and succeed, marketers now need adopt a whole new set of working habits.
Counterfeit product ads are down, but Google has to fight as hard as ever to combat weight loss scam ads, according to the search engine's annual Bad Ads Report.
With less than a week to go until SES London, this Q&A with Thomson Reuters’ head of programmatic Emily Palmer will give you a peak at what’s in store at the conference.
Adblock Plus has been taking money from major tech companies to have their ads unblocked.
The wireless service will allow users to completely opt out of being targeted with the unique mobile identifiers called "supercookies."
Small SEO budgets are a big challenge — especially when the clients have no idea that their grand expectations don’t match their tiny budgets.
Will Snapchat's new content partnership alienate search engines, and bring big SEO headaches for content publishers down the road?
Here are 10 top tactics for 2015 to help you build a successful case for expanding content creation and distribution budgets.
Google’s newest Super Bowl stats reveal that Budweiser is the winner on YouTube, and MVP Tom Brady is the most searched quarterback.
Panda. Google vs. Bing. Penguin. Guest blogging. The years of 2011 to 2014 were nothing short of tumultuous for the search industry. And as the voice and face of Google, Matt Cutts felt the wrath of angry webmasters and marketers.
Focus on creating content that can help increase leads at the same time as it earns links, paving the way for future success.
The digital arena offers a great way to insert yourself into the conversation and capitalize off the momentum, even for those advertisers who couldn’t justify budgets for some screen time.
Like all other areas of SEO, local SEO is an ever-evolving entity. The last few years in particular have seen huge changes in the tools and techniques businesses need to use to rank well for location-specific searches.
It’s not about the quality of the copy but the value that content adds to the user.
Think you don’t have time for content? Think again.
Microsoft's cloud product, OneDrive, has partnered with the company's search engine Bing to automatically add searchable tags to user photos.
SEOs are just as responsible for the user’s experience when they land on the page as they are on how to get them there in the first place. And that changes everything, especially when it comes to your SERP landing page.
While it can be beneficial to adopt Infinite Scroll, it is important that its implementation takes into account the best SEO and usability practices.
Pinterest is looking to change its female-oriented reputation by expanding its search functionality to include more topics that it thinks will appeal to men.
The Super Bowl is quickly approaching and fans are anxiously awaiting, and searching for information about, the biggest game of the year.
A in-depth look at whether a site can recover from Penguin just by earning good enough links.
Since negative keywords prevent ads from showing on irrelevant keywords, advertisers can save significant click spend and improve overall performance of an account by implementing a plan of attack.