Google isn't the only game in town and isn't even the best alternative for many specific search tasks and needs. Here's how to escape Google's grip with Bing, Blekko, BuzzSumo, DuckDuckGo, SocialMention, Quantcast, Topsy, Wolfram|Alpha, and more.
A new study analyzes the best comparison shopping engines based on traffic, revenue, conversion rate, return on spend, average CPC, quality of merchant tools, and merchant response ratings to help guide marketing spend for online retailers.
Have new content that you'd like to be discovered and found in Google's search results more quickly? Within Google Webmaster Tools is the Fetch as Google tool, which gives users the opportunity to submit new URLs to Google's index.
YouTube is a very crowded place, so how do you get people to watch YOUR video instead of the millions of others? With video SEO. Here's how to leverage the signals YouTube uses to get more traffic to your videos – and ultimately to your site.
It's official. Panda 4.0 has officially hit the Google search results. Google and Matt Cutts have confirmed Panda 4.0 began rolling out yesterday, and it has caused some waves in the search results along with an update targeting spammy queries.
Eleven-year-old Audrey Zhang of New York is the winner of the seventh annual U.S. Doodle 4 Google competition. She directed a team of Doodlers as they created the first animated Doodle in the history of the children's logo design competition.
A look at what to expect from the Google Penguin 3.0 rollout and how it's likely to affect search marketing best practices.
Google is alerting some local businesses that they must update and save their Google Place listings, or lose it. Meanwhile, Google has made a change designed to make it easier for new business owners to set up their Google+ Local listing.
If you're a small business owner, you don't have time to waste trying to wade through Google's constantly shifting guidance on SEO tactics. Statistics and analytics will clearly suggest starting with PPC advertising, because it works.
An Excel VLOOKUP can be your best friend. It can save you hours of work. Give this formula the information you have and it looks through a long list to return the information you need. Here's how the formula works and common mistakes to avoid.
On behalf of all of us here at Search Engine Watch, we wanted to wish our readers a very happy holidays!
Here is a look at some common mistakes in the SEO world, and recommendations for how to deal with these issues so you don't repeat the same missteps.
We interviewed a number of search marketing experts to get their take on what 2015 holds for us.
If you’re planning SEO in 2015, take this big list of stats and research to your team and show them it’s time to get serious about these key marketing activities.
As Google and other search engines continue to evolve, your strategy may need to change, but one thing’s certain: Google will never penalize or suppress quality content from its ranking algorithm.
We covered some basic approaches to SEO for JavaScript in an earlier post, but a complex subject deserves an in-depth treatment. So let's take a deeper look.
Bing has integrated AMBER Alerts into its search engine, as well as enhanced its local search capabilities for mobile.
In the spirit of reflection as the year comes to a close, here are three PPC scenarios from the past year that just didn’t pan out.
As we move into 2015 we have a responsibility as SEOs to positively shape the outcome of any Web development project we’re a part of. That means providing answers to questions posed by stakeholders and the developers about the current state of search.
Now, with the help of a new metric called "store visit measurement," advertisers in the U.S. can decide which products to include in their search listings.
When we consider the disruptive force that search is playing in the health care and education systems, it’s not such a gigantic step for us to leverage it to disrupt how we measure search campaign successes 2015.
If you provide services that are complementary to those of another website, that’s an obvious reason to collaborate and exchange links, boosting your SEO ranking.
Social can help SEO. Learn how Panda and Penguin victims can use custom website audiences via Facebook and Twitter to increase targeted traffic, social sharing, inbound links, and more.
When you’re trying to improve your search engine marketing, there’s no better place to look than the advice of those who have already had a winning strategy. Here are eight SEM tips from those in the know on how to improve the way you market your brand next year and beyond.
The search giant has been ordered to change the way it collects data to target advertising, or face a significantly large fine.
2014 was a year full of worry over Ebola and the Malaysia Airlines flight. However, bright spots such as the World Cup and the Ice Bucket Challenge still managed to trend with positive headlines.
It is possible to bid on competitor brands and get decent quality scores and traffic, so here are three sneaky ways to bid on competitor keywords.
In order to make sure you're getting the most out of your link-building efforts, there needs to be strong communication between all members of your organization.
Facebook's relationship status with Microsoft's Bing has changed to "it's complicated."
The company has improved its marketing tool "The Customer Journey to Online Purchase" with a few updates.
Let's cut to the chase: Of course SEO is still worth it. If you have been having trouble determining what to spend, here are some calculations to help you develop a budget.
Should SEOs concern themselves with viewability, and how should we apply it to link-building techniques?
On the heels of the announcement that Google News will cease operation in Spain, the search giant will also be pulling out of Russia, as a result of a restrictive new law.
Earlier this year, Amazon replaced its Android app with a new version that contained a hidden app store. Eliminating a competitor from within its own app store, Google removed Amazon's app.
The beginning of a new year can be a great time to establish some PPC resolutions to help better manage your campaigns, and potentially improve overall account performance.
Amazon is reportedly branching out beyond just selling products into selling services through the newly announced "Amazon Travel."
Users will soon be able to search with Bing within Microsoft Office Word Online, following an upgrade to Bing's main SERP that keeps important information at the top.
Earning links clearly takes time and massive effort, but the results are worth it. Here are some tips for getting started.
A new study from Yahoo shows that more and more mobile searches are happening in the home, where PCs or laptops are also available. How can marketers take advantage of this?
In spite of the many people that might state otherwise, SEO and content can actually be best friends - here's a look at why.