Users will soon be able to search with Bing within Microsoft Office Word Online, following an upgrade to Bing's main SERP that keeps important information at the top.
Earning links clearly takes time and massive effort, but the results are worth it. Here are some tips for getting started.
A new study from Yahoo shows that more and more mobile searches are happening in the home, where PCs or laptops are also available. How can marketers take advantage of this?
In spite of the many people that might state otherwise, SEO and content can actually be best friends - here's a look at why.
Following a recap of AdWords' 2014 highlights, vice president of product management Jerry Dischler announced AdWords Editor 11 on a livestream.
Some organizations are still resistant to having a mobile-friendly website, either because they lack the resources or don’t see the value. If you want to be relevant in 2015 on Google, now is the time to begin building a mobile-friendly website.
Here's a look at some search and social trends that occurred over the past few weeks, with a focus on Black Friday and Cyber Monday.
Before you map your 2015 content and SEO strategy, understand the different types of content that your organization needs, and have processes in place for authoring and production of different types of content.
Taking the time to prepare your SEO client to effectively speak to the media can help you successfully move out of any SEO silo.
Based on consumer feedback, Microsoft has made tweaks to the app and introduced Torque 2.0 for Android phones.
It’s a lot of effort, but the knowledge that you are creating content specifically to capture key search opportunity will ultimately make that much more rewarding.
SEO is not dead, but you will have to do things differently in the coming year.
You’d think that SEOs would be frustrated and angry with Google, exasperated with clients, and at their wit’s end with the entire industry. But the remarks from about 60 professional SEOs tell a different story.
Later this week, Facebook will roll out an enhanced Facebook Search that will allow users to search for specific posts.
Integrating with big names like Goodzer, GrubHub, OpenTable, and now Fandango helps the former YellowPages.com stand out in the crowded search space.
Does it make more sense for Google to completely change its search algorithm, or to further refine the signals it uses?
In today's fluctuating search world, marketers should turn to predictive technology to help them plan for the year ahead.
Rather than having one scrawny campaign for each channel, why not take advantage of the synergies that can happen by combining them all into one meaty campaign?
Search As Signal provides real-time insights that have the potential to influence keyword search and paid media choices.
Since replacing Google as Mozilla's default search engine, Yahoo has seen a surge in searches on the newest version of Firefox, according to data from December 2.
Search marketers can take advantage of AdWords for video in order to make sure they are targeting their YouTube ads correctly.
SES London 2015 is coming up in February - what are the five sessions you absolutely shouldn't miss while you're there?
For the first time, the 60-year Santa tracking tradition is mobile-friendly, allowing Windows users to ask Cortana where Santa is, while Android users can follow him on an app.
Not one to be left out of the annual roundups of the year in search, Yahoo has joined in the fun and is presenting its "2014 Year in Review."
In the coming year, look for a focus on native video, SEO, and syndication from the social media platform.
Ten years ago, we might have shown "success" based on a ranking report, or a list of things we'd "done" as an agency. Today, it’s different (and better).
Upon realizing that the dreaded CAPTCHA box was in desperate need of an upgrade, Google has introduced an API called "No CAPTCHA reCAPTCHA."
If you've decided to start over after a Penguin hit, there are two things to consider: Can I use the same content on my new site as my old site, and can I redirect customers from my old site to my new one?
As you start your 2015 SEO plan, keep these seven things in mind to make sure you start the year off strong.
A look at how some brands took advantage (or didn't) of Black Friday PPC opportunities.
Temporary Panda recoveries can happen, so it’s important to continually analyze your site through a Panda lens. This post covers five reasons that Panda may return, and includes tips for avoiding Panda relapses.
If you haven't already implemented Enhanced Ecommerce in Google Analytics, this post is going to leave you running to your developers to do it now! Take a look at the new metrics and awesome insights you can gain for you online store today.
Try a new, niche-based approach to keywords, which allows you to double or even triple the list of profitable keywords in your SEO arsenal.
While Google is moving away from its Carousel format, Bing seems to be adopting a similar design in the SERPs.
Following a court ruling earlier this year on the Right to Be Forgotten, Bing and Yahoo have begun removals of search results.
The search engine has unveiled the top searches for the past year, broken down into several subcategories. Will the results surprise you?
As mobile search share grows, mobile increasingly needs to become a part of your SEO strategy. Here is a look at how to take advantage of the tools available.
Voice search use is growing more and more each day - so what are the implications for search marketers?
On behalf of the entire team at Search Engine Watch, we wanted to wish all of our readers a happy Thanksgiving.
With its new DataArt partnership, global travel search engine Skyscanner for Business is focusing on becoming more user-friendly and more mobile-friendly.
If you've ever wanted to hack a Roomba into a mobile DJ, iRobot has you covered. Best-known for its robotic floor cleaners, iRobot's Create 2 is a programmable robot with a USB interface for uploading custom code. The company says the it's latest offering is essentially a refurbished Roomba 600 series device that sells for $200. It's available now. iRobot is supplying the robot as an educational too designed to enhance STEM education programs. In addition to the programming interface, iRobot includes a faceplate drill template, an overt encouragement for students and hobbyists to get their hands dirty and start hacking. A
Uber plans to tighten the screening of its drivers after an outcry over the alleged rape of a woman passenger last week in Delhi by a company driver. The company, whose service has already “We are India’s federal Home Minister Rajnath Singh said earlier this week that his ministry
Panasonic has developed LCD signs that can beam ID codes linked to ads and other information to smartphone cameras that are 5 meters away or farther. It’s promoting the technology as an advance beyond QR codes, which require users to hold their phones close to a code when scanning it, as well as a high-speed form of communications using light. The Hikari ID technology is based on ID signals sent by LEDs that form the backlight of LCD signage. The LEDs flicker on and off at a rate that is imperceptible to the human eye, but it can be picked up by smartphone camera sensors. The data is divided into blocks to achieve a rate of transmission of several kilobits per second, according to Panasonic. That’s significantly faster than conventional speeds for visible light communication (VLC), a data communications method that can also be triggered by LEDs.
Put away Some of the albums overlap with the previous giveaway, but there appears to be numerous new freebies in there as well, and all of the songs are stuff you’d actually
Spotify wants you to know what your friends are listening to. The popular streaming service unveiled two new features on Thursday that help you get in touch with your friends' musical tastes. The first is called Top Tracks in Your Network, which is exactly as it sounds: a ranked playlist based on what the people you follow on Spotify are listening to. You can also see what your friends are listening to when you visit artist or album pages on Spotify. Spotify's new Top Tracks in Your Network is under the Top Lists category in the app's Browse section.
Get in a round of poker, solve a puzzle, or save a knight from an onslaught of enemies.
I have a secret to share: I’ve always been a little intimidated by As it turns out, no. Evernote’s newest features make this app even more useful, especially in the mobile version, though they do require you to invest a bit of time learning how to use them.
Just a couple of years ago, you couldn’t get past page one of a large business newspaper or website without seeing some “expert” making prognostications of the imminent death of the laptop. Well, it’s now almost 2015, and we’re happy to rub reality in their faces, and remind the naysayers that they were wrong. Dead wrong. The familiar clamshell that’s been with us since the 1980s isn’t going away anytime soon, and it’s difficult to see it Price as reviewed: $1,609