Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: Five Years Later, Ex-Farecast Founder Asks “What Is Bing Doing?” Oren Etzioni, the founder of Farecast who sold it to Microsoft in 2008, says...
Oren Etzioni, the founder of Farecast who sold it to Microsoft in 2008, says he’s “disappointed” with Bing’s development and “expected more” from Microsoft’s search engine. As Geekwire reports, Etzioni made his comments to an audience last night at a...
I’m pleased to announce that we’ve made some changes in our columns line-up to better showcase the great work contributed by our talented columnist-practitioners. The biggest change is that we’re moving some of our columns from Search Engine Land to Marketing Land, so we want to...
Following the enactment of a controversial copyright law in Germany, Google said that it would require publishers to formally “opt-in” to Google News or be excluded from results. Accordingly major German publishers have decided to do so — for now. The new law, which went into...
Digital Marketing Depot Webcast August 8th 1:00EDT/10:PDT – Combining paid and organic tactics is how content is distributed on social networks, and how links are built in this post Penguin/Panda world. Attendees of this webcast will learn how to create content that will move users to the...
Search Engine Land keeps growing our staff! Today, we’re happy to announce that Lauren Litwinka is coming on as our new Community Editor while Monica Wright moves up into a new Director Of Audience Engagement position. Lauren will be directly interacting with our audience on Twitter,...
Since last September, people using Safari on iOS devices and searching on Google have appeared to publishers as if they came directly to their sites, not via Google. Now, the problem has ended, with iOS now apparently having been upgraded to support the “meta referrer” tag. No, this...
It isn’t easy being a leader in today’s digital economy. The rapid shifts in technology and the way customers adapt to it has transformed business. Barriers between online and offline business have broken down. Capital alone is no longer decisive in determining success. Google’s...
Today’s Google logo celebrates the first professional female astronomer in the US, Maria Mitchell. The animated logo depicts Mitchell atop a roof, staring at the stars with a handheld telescope. Before becoming a professional astronomer, Mitchell discovered a comet in 1847 that was named Miss...
Google considers many ccTLDs to be specific to a country, so be careful about how you choose your TLDs. Particularly, you need to be careful when you're using a ccTLD with the intent to be something different from how it is generally used.
Attention brands, digital studios, and video creators: You now have a new tool to gain insights into your YouTube channel's performance. The Tubular analytics suite enables you to identify and engage superfans and influencers, and grow your audience.
American astronomer Maria Mitchell is celebrated in today's Google Doodle. Born 195 years ago, she discovered a new comet in 1847, which later became known as Miss Mitchell's Comet. The Doodle depicts Mitchell the night she discovered the new comet.
We all have our own definition of "pure spam", but what's more important is understanding what Google means by it. Here's a look at 10 websites Google has kicked out of its search results so you can understand what qualifies as "pure spam".
Getting a content marketing campaign off the ground in the enterprise can take some heavy lifting. But it doesn’t have to be that way. A little collaboration could be all that’s needed for your search engine friendly results to take flight.
Google Spreadsheets is a simple spreadsheet that's well integrated into the Merchant Center. Here's how you can manually create a system that will get your data into Merchant Center, and from there into Google Shopping via AdWords.
Google search trends in Q2 show an increased interest in higher education, with searches for specific universities on the rise with an emphasis on online programs. Here's what the education trends mean for marketers in PPC, mobile, and local.
Starting this August, Google will be teaming up with Starbucks to roll out a faster Wi-Fi experience. Starbucks patrons will not only get a caffeine high, they'll get high WiFi speeds – up to 10x that of current speeds, according to Google.
Microsoft has submitted 17,142 takedown requests to Google in the past two years, equating to around 165 each week. Since July 2011, Microsoft has asked for nearly 14 million URLs to be removed from search results for copyright infringement.
Google has pulled the plug on the Google+ Local app for iOS and is pushing user to migrate to the Google Maps for mobile app instead. Fewer than 0. 75 percent of iPhone users in the U.S. opened the Google+ Local App at least once in June.
If you've been negatively impacted by an algorithmic update, it's easy to blame Google. Instead, try to figure out what your site has in common with other sites that were targeted. Finding the bad signature and fixing it is the key to your recovery.
Broken link building can play a valuable part in most people's link building strategies, but is an underused white hat strategy. Here's why broken link building is so attractive, outreach tips, and some tips for doing it at scale.
As the web puts an increasing influence on trust and authority, merging social media into PR initiatives becomes even more important. Here's where can you integrate PR and social media to increase mentions, awareness, and overall brand kickass-ness.
Google has announced the relaunch of its rating and review site, Zagat, along with a mobile app for both Android and iPhone. With the relaunch, Zagat offers access to its rating information on local restaurants and nightlife without registration.
If you're tasked with migrating a website and want to retain value of all your top performing pages, you need to know these pre-migration best practices, migration solutions for different scenarios, and also have a post-migration redirection plan.
Correctly measuring the success of an SEO campaign can vary greatly depending on your business type and objectives. However, there are three key performance indicators (KPIs) you should always consider when measuring a campaign's effectiveness.
Countless entities can damage your PPC campaign's performance – from seasonal trends, to more competition, to implementation errors, and more. Here are some defensive strategies to help protect your hard work and preserve your positive progress.
Bing has added a pop-up warning that will appear when someone is about view images of child abuse. Searchers who are almost upon such content will see a message that says, "Warning! Child abuse is illegal," and links them to help and advice.
Facebook is looking to make it even easier for businesses to market themselves effectively on the social media platform by launching a new Facebook for Business hub that features tools for businesses and useful information about Facebook marketing.
Google said it is changing how the AdWords quality score is reported to make it easier for advertisers to adjust and revise ads based on the quality score, and get a better idea of what is and isn't working, especially when making changes to ads.