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Donnerstag, 26. April 2012 00:00:00 Technik News
Aktualisiert: Vor 3 Min.
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Google has sold its collaborative 3D modeling tool and team to Trimble, a GPS provider. Google said SketchUp saw 30 million activations within the last year, according to a SketchUp blog post announcing the deal. Terms of the deal weren’t disclosed.

Google today filed a 17-page response to the Federal Communications Commission (FCC), accusing the government agency of causing delays that slowed down the Street View Wi-Fi data grab investigation and resulted in Google paying a $25,000 fine.

Google is bidding farewell to another batch of products that have failed to catch on. Google Related, One Pass, and Patent Search are among the latest products Google announced is sending to live on a farm upstate where they can run and play.

Before you pursue the time consuming process of cleaning up "bad" links, it pays to understand a variety of potential reasons your site might have dropped in the rankings in the first place. Not all rankings drops have to do with your site's links.

Do you expect paid search software to be a paid search manager? Are you looking to buy bid management software or going by a checklist? Is your taste too expensive? Do you not understand the setup process? Learn how you can avoid these mistakes.

For small business owners, a spate of changes from Google has brought anything but stability. In addition to diversifying your marketing tactics, you’ll also want to embrace social media and focus on the user experience. Here’s how to do it.

Google’s long anticipated over-optimization penalty is now live. Except Google called it an algorithmic update that’s targeting web spam – a.k.a., keyword stuffing and link schemes, in the process causing some big search ranking upheavals.

With Google introducing the Googlebot for smartphones crawler and Bing embracing a “one URL per content item” strategy, life has become a lot easier in mobile SEO. However, you still need to watch out for these potential problems and common issues.

With such a wide variety of advertising options, YouTube is a serious player in the online advertising world. Adding almost any of these campaigns to your account will almost definitely improve performance, no matter what you’re advertising.

Smartphone and tablet ownership continues to grow, so why are marketers still approaching mobile advertising in the same way online campaigns are planned? Never fear! You can break through and achieve optimal ROI if you’re willing to get creative.

Local search listings act as a business’ online anchor identity pulling in important information like website URL, reviews, photos, coupons and hours. These listings tether all critical information consumers need to make a purchasing decision.

A series of acquisitions, including buying Instagram and patents to defend against Yahoo, have occupied the attention of founder and CEO Mark Zuckerberg. Executives reportedly have been unable to devote the time necessary to prepare for the launch.

As the Google-Oracle trial continues into its second week, Oracle lawyers today interrogated Google executives Andy Rubin and former CEO Eric Schmidt about emails written within the company on the topic of Java licensing in 2005 and 2006.

Google has just activated a feature in AdWords to save pay-per-click (PPC) advertisers' time diagnosing issues with their keyword quality score. Look out for ratings on Expected Clickthrough Rate (CTR), Ad Relevance and Landing Page Experience.

Google Drive, the long-rumored "cloud" based storage, launched this afternoon, touting the ability to keep all your stuff in one place. As if trying to quell the disbelievers, Google's announcement blog post read "...yes, really" in the title.

A couple of weeks ago, Google was facing scrutiny from lawmakers over their human trafficking ads policy. In response, Google has shed some light on some of the systems it uses to prevent bad ads from showing up on Google’s search results pages.

Do the "unnatural links" messages sent out by Google represent an algorithm assisted human review of a specific link building tactic? If so, this will have big SEO implications. The clock could be ticking for millions of publishers worldwide.

Google announced an update to their match types. Starting mid-May, Google will update Exact and Phrase match keywords to automatically show on close variants including plurals, misspellings, stemmings, abbreviations, accents, and acronyms.

Internal anchor text can significantly impact search visibility. This research includes data from more than 3,000 ecommerce and non-ecommerce domains and examines more than 280,000 internal links and their corresponding anchor text.

The role of using content to boost an affiliate site’s profitability can’t be underestimated. This article takes an in-depth look at tailoring content which will help engage and guide your users toward making more transactions on your site.

scibri writes "A comprehensive analysis published in Nature (abstract) suggests that organic farming could supply needs in some circumstances. But yields are lower than in conventional farming, so producing the bulk of the globe's diet will still require chemical fertilizers and pesticides. The meta-analysis reviewed 66 studies comparing the yields of 34 different crop species in organic and conventional farming systems. The researchers included only studies that assessed the total land area used, allowing them to compare crop yields per unit area. Many previous studies that have showed large yields for organic farming ignore the size of the area planted — which is often bigger than in conventional farming. Crop yields from organic farming are as much as 34% lower than those from comparable conventional farming practices, though in some cases, notably with strawberries and soybeans, the gap is as small as 3%."

First time accepted submitter ian_po writes "The U.S. Attorney's office has filed indictments against 7 people, including two Transportation Security Administration Screeners and two former TSA employees, after federal agents set up several smuggling sting operations. The alleged smuggling scheme was revealed after a suspected drug courier went to Terminal 5, where his flight was departing, instead of going through the Terminal 6 checkpoint his written instructions directed him to. Court documents indicate the plan was to return to Terminal 5 through a secure tunnel after being allowed through security by the accused Screener. The courier was caught with 10 pounds of cocaine at the other checkpoint by a different TSA agent. If convicted, the four TSA employees face a minimum of 10 years in Federal prison." If ten pounds of anything can get onto a plane by the simple expedient of bribery, please explain again why adult travelers, but not children, must remove their shoes as they stand massed in an unsecured part of a typical U.S. aiport.

MojoKid writes "At present, the government's ability to share data on its citizens is fairly restricted, insomuch as the various agencies must demonstrate cause and need. This has created a somewhat byzantine network of guidelines and laws that must be followed — a morass of red tape that CISPA is intended to cut through. One of the bill's key passages is a provision that gives private companies the right to share cybersecurity data with each other and with the government 'notwithstanding any other provision of law.' The problem with this sort of blank check clause is that, even if the people who write the law have only good intentions, it provides substantial legal cover to others who might not. Further, the core problem with most of the proposed amendments to the bill thus far isn't that they don't provide necessary protections, it's that they seek to bind the length of time the government can keep the data it gathers, or the sorts of people it can't collect data on, rather than protecting citizens as a whole. One proposed amendment, for example, would make it illegal to monitor protesters — but not other groups. It's not hard to see how those seeking to abuse the law could find a workaround — a 'protester' is just a quick arrest away from being considered a 'possible criminal risk.'"

coondoggie writes "Princeton University researchers are throwing some cold water on the hot notion that astrobiologists and other scientists expect to one day find life on other planets. Recent discoveries of planets similar to Earth in size and proximity to the planets' respective suns have sparked scientific and public excitement about the possibility of also finding Earth-like life on those worlds, but the expectation that life — from bacteria to sentient beings — has or will develop on other planets as on Earth might be based more on optimism than scientific evidence."

yoink! writes "It looks like Google is selling off SketchUp or, conversely, Trimble is acquiring it. Despite several indications there will continue to be a free version of the 3D modelling software, users are unsure about what this will mean for the SketchUp community at large as indicated by the comments on the official Google SketchUp Blog post. They are, however, rejoicing that they will be freed from Groups for SketchUp discussions."

First time accepted submitter cos(0) writes "Between O'Reilly, Wrox, Addison-Wesley, The Pragmatic Bookshelf, and many others, software developers have a wide variety of literature about languages, patterns, practices, and tools. Many publishers even offer subscriptions to online reading of the whole collection, exposing you to things you didn't even know you don't know — and many of us learn more from these publishers than from a Comp Sci curriculum. But what about publishers and books specializing in tech underneath software — like VHDL, Verilog, design tools, and wire protocols? In particular, best practices, modeling techniques, and other skills that separate a novice from an expert?"

milbournosphere writes "It looks like Steve drew up an idea for an ad-supported OS. A patent was filed back in 2009 detailing how it was done. From the article: 'Rather than charge the normal upgrade price, which in those days was $99, he was thinking of shipping a second version of Mac OS 9 that would be given away for free — but would be supported instead by advertising. The theory was that this would pull in a ton of people who didn't normally upgrade because of the price, but Apple would still generate income through the advertising. And any time an owner of the free version wanted to get rid of the advertising, he or she could simply pay for the ad-free version. Steve's team had worked out the preliminary numbers the concept seemed financially sound.'"

HerculesMO writes with word that "Looks as though Mozilla is considering using H264, one step closer to unification of a single protocol for video encoding. It's a big deal for HTML5 traction, but it still leaves Google holding onto WebM." The article, though a bit harsh on Ogg Theora, offers an interesting look at the way standards are chosen (and adopted by the browser makers).

First time accepted submitter Aguazul2 writes "In a familiar story relocated into the bizarre world of the Vatican, a whistle-blower who brought to light excessive overpayments on contracts to friendly suppliers was sent to the USA as punishment, and further sources of leaks are now being hunted down by a crack team headed by an 82-year old Opus Dei cardinal. It's just like Wikileaks, only with parchment and quills — probably."

An anonymous reader writes with this enthusiastic review of the latest from Canonical: "So how does Ubuntu Precise Pangolin (12.04) fare ? I will say exceptionally well. Unity is not the same ugly duckling it was made out to be. In Ubuntu 12.04, it has transformed into a beautiful swan. As Ubuntu 12.04 is a long term release, the Ubuntu team has pulled all stops to make sure the user experience is positive. Ubuntu 12.04 aka Precise Pangolin is definitely worthy of running on your machine."

DJRumpy writes "Privacy advocates voiced strong concerns this week over how data stored on Google Drive may be used during and after customers are actively engaged in using the cloud service. While the TOS for Dropbox and Microsoft both state they will use your data only as far as is necessary to provide the service you have requested, Google goes a bit farther: 'Google's terms of use say: "You retain ownership of any intellectual property rights that you hold in that content. In short, what belongs to you stays yours. When you upload or otherwise submit content to our Services, you give Google (and those we work with) a worldwide license to use, host, store, reproduce, modify, create derivative works (such as those resulting from translations, adaptations or other changes that we make so that your content works better with our Services), communicate, publish, publicly perform, publicly display and distribute such content."'

An anonymous reader writes "The Russians who put out fake versions of Angry Bird Space and Instagram for Android last week have competition. Biophilia, a musical experiment by Bjork into the world of apps, has been ported to Android as a Trojan." Maybe not totally surprising; as the submitter reader continues, "last year at the launch of the app, Bjork was quoted in an interview inviting pirates/hackers to attempt to port her code over from iPhone to other platforms."

Mojo66 writes "A recently reported flaw that allowed an attacker to drastically reduce the number of attempts needed to guess the WPS PIN of a wireless router isn't necessary for some Arcadyan based routers anymore. According to German computer publisher Heise, some 100,000 routers of type Speedport W921V, W504V and W723V are affected in Germany alone. (Google translation, original here.) What makes things worse is the fact that in order to exploit the backdoor, no button has to be pushed on the device itself and on some of the affected routers, the backdoor PIN ("12345670") is still working even after WPS has been disabled by the user. The only currently known remedy for those models is to disable Wi-Fi altogether. Since all Arcadyan routers share the same software platform, more models might be affected."

First time accepted submitter FBeans writes "'Science fiction publisher Tor UK is dropping digital rights management from its e-books alongside a similar move by its U.S. partners. ... Tor UK, Tor Books and Forge are divisions of Pan Macmillan, which said it viewed the move as an "experiment."' With experiments, come results. Now users can finally read their books across multiple devices such as Amazon's Kindle, Sony Reader, Kobo eReader and Apple's iBooks. Perhaps we will see the *increase* of sales, because the new unrestricted format outweighs the decrease caused by piracy?"

New submitter WIGFIELD7458 writes "This appears to be a major change in plans that will save the Computer Science Department. Thanks to everyone in the Gator Nation and beyond for speaking out! The battle isn't over yet, but this is very encouraging news. I would urge the students, faculty, and alumni of UF to continue to express your support for the essential academic mission of your university."