Attention marketers: If your job includes SEO, social media, content, and organic/inbound marketing, then SEOmoz wants you to take their 2012 industry survey. This is a followup to their large 2010 study of 10,000 people in 90 countries.
Mozilla has announced they will enable HTTPS by default in their Firefox web browser for all Google searches, taking the stoppage of referrer header search query transmission to webmasters one step further than Google had already done.
Some of the top minds in the search industry shared their list of tools for the advanced and aspiring SEO professional to investigate at SES New York 2012. Here's a rundown of nearly every SEO tool you'll ever need to help you do your job better.
Examining how a broad selection of websites have implemented anchor text across their websites, looking at more than 100,000 links across e-commerce and non-ecommerce domains, ultimately analyzing more than 4.2 million links and their anchor text.
Testing is a critical piece to success in all aspects of digital marketing. Understanding the measurement plan and goals of the test prior to testing anything is they key. If you haven’t structured your test, then you’re testing for testing sake.
A plaintiff claims to have lost his job and suffered great humiliation at the hands of Google, which displays more than 10,000 search results “defaming or disparaging” him. Tokyo District Court granted an injunction; Google is reviewing the order.
Background noise, rain, snow, temperature, humidity, light and other environmental factors could one day affect the Google ads you see. Google just received a patent for “advertising based on environmental conditions” to users.
A simply designed Google Doodle today honors architect and educator Ludwig Mies van der Rohe. Google’s colored letters appear within the windows of a rendering of one of his masterworks, the S.R. Crown Hall at Illinois Institute of Technology.
News search optimization is a daunting task for any news publisher or marketer. News search has ballooned both on search engines and news sites, but how people search on these different sites and what they search for differs greatly.
Three companies – Conductor, SpyFu, and Slingshot SEO – have released studies offering alternative looks at the distribution of Wikipedia results on Google’s first page and beyond, to determine how pages rank for a large assortment of queries.
Categorical keyword repository Zenya has unveiled their new keyword database. Zenya’s database is over 1.4 billion keywords strong, 600 million of which are categorized by searcher intent (to purchase, compare, question, or by negative intent).
Following public outcry over reports that companies have been asking employees to hand over login credentials in order to scan their profiles, Facebook has advised against handing password information to current or prospective employers.
What’s in a name? What’s Google’s strategy for naming its products and updates? We try to hack the mind of the world’s biggest search engine by looking at the most notable and peculiar names given to Google products and updates over the years.
Google can’t replace SEO. Google still needs SEO to push forward the message that companies need to produce quality content, make that content accessible and promote that content, so that it can earn the right to appear in the major search engines.
Google has unveiled changes to AdWords designed to make it easier to buy and track display advertising on its network. The new AdWords interface will include a new Display Network Tab that lets advertisers bid, target and optimize display campaigns.
In a move that appears designed to bolster its ability to defend itself against patent-related lawsuits, particularly a recently issued case from rival Yahoo, Facebook has bought 750 patents cover technologies relating to software and networking.
Major technology brands behind more than 30 of the top Apple iPhone applications, including Facebook, Twitter, and Foursquare, have received letters from U.S. lawmakers requesting information on how the apps collect consumer data.
Google's Chrome browser recently became the most popular system in use on the web, overtaking Microsoft's Internet Explorer (IE) for the first time, before falling back into second place, due to heavy weekend usage in India, Russia, and Brazil.
A keynote on integrated marketing, big ideas and big data kicked off Day 3 of SES New York. Marketers were also educated on SEO, paid search, link building, email marketing, and more. Here's a roundup of Day 3 live blogging and coverage.
Microblogging pioneer Twitter marked its sixth anniversary by announcing that it now has more than 140 million users. The company said that its users average more than 340 million tweets daily, totalling upwards of 2 billion posts per week.
NASA is asking members of the public to help search for spectacular but overlooked images from the Hubble space telescope.
When the new iPad says it's 100 percent fully charged, it may actually not be -- at least that's been the word on the web the past few days. This has caused concern among iPad users hoping to get the most out of their device's battery life, and the normally tight-lipped Apple has responded in order to clarify the issue.
The living room is not a game center, but an experiment in a redefinition of personal computing.
Pixelated band members fight evil and rock out in French filmmaker Pierre Manry's cool video for the Sna-fu Grand D?sordre Orchestre song "Dreamorama."
Audi is hard at work on the next round of in-car innovations due to hit production before the end of the decade. Most are early in the development cycle, but that's not stopping the crew from Ingolstadt from giving us a brief glimpse into the future of exterior design, lighting technology and automation, all of which could find their way into dealerships sooner than you think.
After more than 25 years and $73 billion, the F-22 Raptor stealth fighter finally has its suite of ground-mapping radars and flexible bomb payloads -- standard equipment on most Air Force strike jets. Which means the most expensive jet of all time is finally fully combat-ready.
On Tuesday HP filed two pretrial motions motions -- a summary adjudication and a summary judgment -- for the judge to evaluate the merits of Oracle's countersuit against HP. Oracle's countersuit was in response to HP's initial suit that Oracle had breached contract by discontinuing support of Intel's Itanium chip. Though a common pretrial tactic, the (ostensibly) hope on HP's part with the filings is that the judge will throw out Oracle's countersuit so the case doesn't go to trial.
The CIA offered to scale back its unofficial drone war in Pakistan's remote tribal areas. But Pakistani authorities would rather have the drones leave altogether.
Can an app for iOS or Android ever be truly "metal?" We say yes, and this roundup of devil-horn-worthy apps proves it.
Vote on your favorite name for the San Diego Zoo Safari Park's new baby condor.
Creativity is the most essential skill for navigating an increasingly complex world ? or so said 1,500 CEOs across 60 countries in a recent survey by IBM. And yet federally funded research and development ? creativity, institutionalized ? is down 20% as a share of America's GDP since the late 1980s. But I think the declinism is overwrought. And that's because some of the best paths to encourage innovation are surprisingly simple.
The Obama administration is going big on big data, with the White House Office of Science and Technology Policy hosting a webcast today at 3 p.m. Eastern, where science heads from a number of federal government agencies will outline their big data research.
The corporate social web still sucks. All your social connections live on some company's server and none of your stuff is actually yours in any real way. Like others before it, ThinkUp believes there's a better way. But unlike many others before it ThinkUp is actually shipping code you can use today.
With his upcoming album , Brooklyn rapper El-P returns to making his own cerebral, dense hip-hop after a few years spent working on the record, as well as producing instrumental tracks and beats for other MCs.
An alleged Army deserter is being charged with bank fraud in connection to the socially engineered hijacking of Microsoft co-founder Paul Allen's debit card. In a complaint unsealed Monday, federal authorities allege Brandon Price, of Pittsburgh, Pennsylvania, obtained the billionaire's debit card from CitiBank via a telephone call to the bank's customer service bureau in January. At Price's request, the bank changed Allen's address to Price's Pittsburgh house, and overnighted him the card.
Google I/O sells out in 20 minutes, according to Google's Vic Gundotra.
The NSA continued to downplay its role in the cyber defense of private networks when Gen. Keith Alexander told a Senate committee that his agency absolutely did not want to be in private networks monitoring data for threats. Instead, he said the NSA should only play a role in providing malware signatures to private industry to help them monitor their networks on their own.
Even the most radical, tectonic-plate-shifting experiments in digital publishing are still part and parcel of the world of books we've inherited: its assumptions, its economics, and its encumberances.
It's safe to say that Amazon Web Services (AWS) has become synonymous with cloud computing; it's the platform on which some of the Internet's most popular sites and services are built. But just as cloud computing is used as a simplistic catchall term for a variety of online services, the same can be said for AWS -- there's a lot more going on behind the scenes than you might think.
From eerie mushrooms glowing green on fallen logs to microscopic plankton shining near the ocean surface, bioluminescence is found everywhere in nature.
First Google proposed the SPDY protocol for a "speedier" web. Now Microsoft wants in on the fun. The company has proposed an alternative to the SPDY protocol which it calls HTTP Speed+Mobility. The details of Microsoft's plan are still unclear, but with two brain trusts now contributing maybe we'll get a faster internet sooner rather than later.
On March 16, India took a big step toward a Mars orbiter mission with the release of its budget. The proposal itself might not be particularly revolutionary ? such missions have been flown before, if not by India ? but the planning strategies and subtext are a fascinating case study of business-as-unusual.
A genetic study of cattle has claimed that all modern domesticated bovines are descended from a single herd of wild ox that lived 10,500 years ago.
Scout.me lets you navigate through your iPhone's browser, complete with turn-by-turn, voice-prompted directions, and devs can get in on the action by adding a single line of code to their existing site.
Linus Torvalds just can?t help but be a thorn in Microsoft?s side.
correspondent Steven Leckart and 160,000 others around the globe sign on when two professors let the public take their AI course online for free.
It's odd to think of Hezbollah, a group labeled by the U.S. as a terrorist organization, creating a tourist attraction. But that's exactly what it's done. The Mleeta museum displays Hezbollah's weaponry, showcases captured Israeli war trophies ... and is available for wedding receptions, too. Sharon Weinberger reports from Lebanon.